Apple iPhone 18 Pro

Our verdict: Apple - On sale now. The iPhone 18 Pro is the Pro iPhone for a buyer who wants the newest Pro camera in the smaller Pro body: a 6.3-inch Super Retina XDR OLED display at 120Hz ProMotion reaching 3,000 nits, an A20 Pro chip, and a 48MP Pro Fusion camera system with a variable aperture from f/1.48 to f/4.0, a 48MP ultrawide and a 48MP 4x telephoto, with an 18MP Center Stage front camera and up to 24 hours of typical use. The trade-off is the terms: at $1,199.99 this is the AT&T Activate Today price for the 256GB model at Best Buy, not an unlocked price, so the value depends on the carrier terms and on staying with AT&T. At $1,199.99 (256GB, AT&T Activate Today) at Best Buy, checked 2026-11-03, it suits a buyer who wants the newest Pro camera and is buying on AT&T terms; a buyer who wants an unlocked phone should weigh the iPhone 17 Pro first.