Google Pixel Tag goes on sale in the US today — $29.99, or $99.99 for four

By Merry

Google’s first own-brand item tracker goes on sale in the US today. The Pixel Tag costs $29.99 for one, or $99.99 for a four-pack, from the Google Store — a dollar more than Apple’s AirTag, and the first time Google has sold a tracker under its own name.

Google showed the Tag in August, alongside the Pixel 11 phones, and confirmed the November 11 on-sale date in its November Pixel Drop post on Tuesday. It is a small, round tag — Google sells it in one colour, Fog — that you slip onto keys, into a wallet or a bag, and then find from an Android phone.

Finding works through Find Hub, Google’s network of more than a billion Android devices, which picks up the tag’s Bluetooth signal and relays its location. When you are close, ultra-wideband and Channel Sounding give precise, directional finding — the phone points you toward the tag rather than just showing a dot on a map. There is also a button on the tag that rings your phone, for the days when it is the phone that has gone missing.

The battery is a replaceable CR2032 coin cell, which Google rates at up to a year per battery, so there is no charging to remember and no subscription to keep it working. It works with Android phones running Android 9 or later, and Google gives it a one-year warranty in the US.

One note on availability: early this morning the US Google Store page still read “Coming November 2026”, with orders not yet open — so the buy button may go live during the day rather than at midnight. Google’s own announcement says the Tag goes on sale today, November 11, and the $29.99 and $99.99 prices are the ones on the Store listing.

For Android owners the wait has been the point. Third-party trackers have worked with Find Hub for a while, but none of them was Google’s own, and none of them had ultra-wideband precise finding built in. At $29.99 the Tag is priced to be bought in a pack rather than one at a time — four tags at $99.99 works out at $25 each — and for anyone already carrying a Pixel phone, it is the tracker that needs no extra app and no explaining. It also pairs with the Pixel Buds 2a ($129.00) in the same Google ecosystem — see our guide to the best wireless earbuds under $150.

Sources

• Google — November Pixel Drop (blog.google, 10 November 2026): https://blog.google/products-and-platforms/devices/pixel/november-2026-pixel-drop/
• Google — Pixel Tag (blog.google, 12 August 2026): https://blog.google/products-and-platforms/devices/pixel/google-pixel-tag/
• Google Store — Pixel Tag (US): https://store.google.com/us/product/pixel_tag?hl=en-US

Last updated: 11 November 2026